More possiblethan you think.

One-on-one help. Using AI.

Based in Charleston. Here when you're ready to start.
the approach

Your idea, your project, your goals. We work through it together. I bring the experience and the tools, and you bring what you want to accomplish. We make real progress, and you leave more capable every time.

Where do you want to start?

app & startup ideas

You have an app or startup idea.

Let's build it. If you want to sharpen the concept first, we'll use AI to find the strongest angles, then we get to work.

  • Research the market and test demand
  • Find the angles worth pursuing first
  • Map out what to build and in what order
  • Start building with AI doing the heavy lifting
  • Learn the process so you can keep going on your own
AI fluency

You want to get serious about AI.

Not a class, not a tutorial. We'll work through the tools together until using AI feels like second nature.

  • Get genuinely comfortable with Claude or ChatGPT
  • Learn to get real results, not just interesting answers
  • Apply it to the work you do every day
  • Connect AI to the tools you already use
personal project

You have a personal project.

The thing you've been meaning to do. We'll use AI to help you get it done.

  • Writing, organizing, researching, creating
  • Make real progress on something that matters to you
  • Break through whatever's been stopping you
  • Build the skills to keep going on your own
small business

You run a small business.

You're already doing the work. AI can make it faster, cheaper, and better — we'll figure out exactly where it fits in your business and put it to work.

  • Identify where AI can save you the most time
  • Automate the tasks that are eating your day
  • Improve how you communicate with customers
  • Get more done without adding headcount

How it works.

  1. 1

    Plan your session

    Have a short AI-assisted conversation — it takes about 5 minutes and comes out the other end with a draft session plan built around what you want to accomplish.

  2. 2

    Joel confirms and sends your booking link

    Joel reviews the plan, adds any finishing touches, and texts you a link to book and pay. Usually same day.

  3. 3

    Get to work

    We work through it together. You leave with real progress and real capability.

  4. 4

    Your session, documented

    You'll get a written summary of what you learned and how to keep moving forward.

Joel Natkin

Charleston, SC — always up for coffee

About Joel.

I'm a builder. For the past few years I've been building software products solo — using AI to do what used to take a whole team. I know what it takes to go from an idea to something real, and I know where it gets hard. My latest project is relaykit.ai.

I started this practice because I wanted to work with people directly — on real things, one at a time.

Ready?

Tell me what you're working on, and I'll send you a link to get started. Call or text — I get back the same day.

CallText
(206) 601-3506

Sessions are 90 minutes, $225.

Charleston · in person or video call