More possiblethan you think.

One-on-one help using AI.

Based in Charleston. Here when you're ready to start.
the approach

Built for people just getting started with AI. One session teaches you the moves, practiced on things from your own world. The capability stays with you long after the session ends.

What brings you here?

small business

I run a small business.

Nobody knows your business like you. Learn to put AI to work on it yourself.

  • Hand AI the writing that eats your day — emails, quotes, posts, in your voice
  • Think through business decisions with a partner that has endless patience
  • Leave able to keep going on your own, no one on retainer
AI fluency

I want to improve with AI.

The best reason to come — it's what every session is about underneath.

  • Learn how people who are genuinely good at AI actually use it
  • Practice everything on things that feel familiar — your work, your ideas, your days
  • Leave able to keep going on your own
personal project

I have a personal project.

The thing you keep circling — the memoir, the archive, the someday project.

  • Think it through out loud with AI — the idea gets sharper every time
  • Let AI do the heavy lifting on the parts that kept stalling you
  • Build the skills to keep it moving on your own
app & startup ideas

I have an app idea.

Getting started takes less than you'd think — no coding, no team.

  • Research the market and sharpen the concept with AI doing the legwork
  • Build the first working piece of your idea — you direct, AI does the heavy lifting
  • Learn simple ways to keep building on your own

How it works.

  1. 1

    Tell me about you

    A short chat with Joel's AI assistant. A few friendly questions, and your session gets built around your world.

  2. 2

    I'll send your booking link

    Joel takes a look and emails you a link to book and pay. Usually same day.

  3. 3

    Meet, learn, make something real

    90 minutes of hands-on practice, ending with something you built together. You leave able to keep going.

  4. 4

    Keep moving forward

    You'll get the resources you practiced with, plus a few powerful next-step methods to keep building on your own.

The 90 minutes.

One session in four parts. Practiced on things that feel familiar.

Part 1

Start with the basics

  • Brief AI like a colleague, so the answers fit your needs
  • Show it any screen and get plain-English help on the spot
Part 2

Put AI to work

  • Hand it files, photos, spreadsheets — no retyping
  • Have it ask you questions before it answers
  • Make it check its own work
Part 3

Make it a thinking partner

  • Bring it any idea — it's patient, curious, and never tires
  • Learn the questions that keep it honest
Part 4

Build something real

  • Build a small app, web page, presentation, or image. Your choice.
  • AI does the work, you direct — live before you leave
Joel Natkin

Charleston, SC — always up for coffee

About Joel.

I'm a builder with a background in big tech and startups. For the past few years I've been doing it solo — using AI to do what used to take a whole team. My latest project is relaykit.ai.

I started this practice because I wanted to help people close the gap between where they are and what's possible with AI.

Wherever you're starting from.

Call or text. I pick up.

CallText
(206) 601-3506

90 minutes · $225

Charleston · in person or video call